If you would like to create anew careeras an online marketer what type of webpage do you need to build? Well it’s a very good idea to base your site on the principles of a solid business model. If a business can succeed in the real world then it has a good chance of working in cyberspace. So does that mean that you should only contemplatecareer ideasthat have a way of generating an income with the potential to make a good profit? Not necessarily! There are lots of examples on the web of marvellous ideas that initially run at quite a substantial loss, the most recent case being YouTube. The cost of hosting and the technology required meant that there was no way it could make a profit, but because of an projected75 million viewers a month it was sold in September 2006 for around



